I’ve seen this so many times. Owner sets up Google Ads on a Tuesday, adds a card, picks a budget that “feels right,” and then waits for the phone to ring. Two weeks later, nothing, and they’re annoyed at Google. But the problem started way earlier. If you’re looking into ppc management houston has to offer, the first question a decent team asks is what you actually want. Calls? Booked jobs? Form fills? A good ppc advertising company houston businesses stick with won’t touch your money until that’s settled. Otherwise you’re just buying clicks. Clicks don’t pay rent. Keywords Decide Where Your Money Goes Not every search is worth paying for. Somebody types “roof” into Google, who knows what they want. Somebody types “roof leak repair Katy today,” they’ve got water coming through the ceiling and a bucket underneath. That’s your person. Good campaigns chase that kind of intent and skip the browsers. Match types matter a lot here too, and broad match with no limits is how people blow two t...
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