It's every salesperson's duty to make a call, but it's equally frustrating when the phone rings and no one picks up. Sales people can be on the phone from hour to hour, leaving messages and waiting for calls to come back and calling them later. Other essential sales tasks can be put on the back burner in the meanwhile. If a call is not answered, it doesn't necessarily mean the lead is uninterested. Individuals are working, attending meetings, traveling, and taking care of their families, and the rest of their duties. Even a prospect who is interested in a product might not be there when the salesperson calls. This raises an important question – how can businesses continue to follow up without spending a lot of the day trying to get someone on the phone? What makes it so that leads ignore business calls? There are numerous reasons as to why a lead may not be responsive. Some are timing dependent and some are preferences for communication. A lead may be: Working or atte...
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